011 | PHLUR: Transparency Made Beautiful | with Eric Korman
I love perfume so much! But when I learned how toxic and detrimental most perfumes and candles are for our health... well, I threw everything away immediately! Of course, then I was left perfumeless and candleless...
But, luckily, I discovered PHLUR, a fragrance company co-created by Eric and Cynthia Korman to consciously curate beautiful and effective products that won’t harm you (crazy, right?). They work with the most sought-after perfurmers in the world to create perfect scents, and today Eric gives us the lowdown on the entire process.
Today on The Platform...
Why are high-end fragrances sold at such a ridiculous price point?
Building a brand that’s about fragrance, from the ground up
What role can fragrance play in your life?
Why some natural ingredients aren’t sustainable & some synthetics are safely sourced
Not using anything from the International Union for Conservation of Nature’s Red List of Threatened Species
PHLUR starts with an idea or a moment in time, as opposed to an olfactive direction
The art + science that goes into create a fragrance
“All that matters is what you like”
How regulations around fragrances might be changing in the near future
The biggest challenge in launching the company + building the brand
The self-care + beauty industries are predominantly run by men
Expanding the PHLUR product line
The ‘Clean at Sephora’ initiative