012 | Moon Rivers Naturals: A Family-Run Company on the Front Lines of the Clean Beauty Movement | with Stefanie McNeely
I love small family-run companies that are doing big things, and I recently discovered Moon Rivers Naturals while shopping in Denver. It was love at first sight when I saw their incense cones (and I bought every other product they make online shortly thereafter, of course). The packaging, the branding, the scents: everything is so good!
Moon Rivers Naturals hand-makes so many incredible non-toxic body oils, salt scrubs, bath soaps, and tons of other beautiful products that make you feel pampered – without all of the horrible chemicals.
And today I have the pleasure of talking with their Co-Founder + Mama-in-Charge, Stefanie McNeely! She is sweet but fierce, but I love her for that – and I think you will too!
Today on The Platform..
How Stefanie started making soaps
Expanding the Moon Rivers product line beyond soaps
Experimenting with essential oils
Creating products with simple ingredients + no synthetics
The time-consuming process of sourcing only the best ingredients
How (and why) Stefanie educates their retailers and customers
Struggling with mom guilt
Stefanie + Stevesie’s awesome relationship
Growing to a nation-wide brand
Why Stephanie connected the production area to the shop
The growing direct-to-consumer part of Moon Rivers Naturals
Why Stefanie’s husband is sometimes referred to as “patchouli Jesus”
The growing pains of a young company