017 | How Puracy Supports Healthy Families, Cleaner Environments, & Caring Communities with Non-Toxic Cleaning Products | with Sean Busch
When I’m mad, I really love to clean... but you know what makes me mad? Cleaning products filled with harmful toxins! The amount of chemicals in conventional products is crazy and, honestly, quite scary!
A year ago, I put my foot down and said, “No more!” Then I found Puracy and, well, let’s just say I’m not getting mad nearly as often anymore. I think Puracy is one of the best companies on the market, in terms of quality, price point, and give back, so I’m pumped to share this conversation with co-founder Sean Busch with all of you today!
Today on The Platform...
How Sean got involved with a non-toxic cleaning startup
How Puracy decides what ingredients to use & what ingredients to exclude
Why Puracy creates unique fragrance combinations for their products
Creating transparency around your brand
Puracy’s remarkable amount of give back and community outreach
Developing a give back mindset
Why Puracy decided to create simple packaging that highlights local artists
Staying a private company
Doing R&D for the current + upcoming Puracy product line
Fighting for more regulation